Rachel and Dave Hollis’s Made For More documentary is a wonderfully constructed snapshot of why her message resonates. It’s really quite amazing to witness firsthand. In the interest of full disclosure, my wife is a huge fan of Hollis and was the one who purchased these tickets to see the documentary on Wednesday night.
What instantly caught me off guard was how diverse the crowd was inside the theater. I went in thinking the audience would be around the same age as my wife and saw a beautiful cross-section of our community filled with nervous energy. Some were ready to take notes and others were just ready to absorb the experience. The last time I had seen something like this was when Oprah was in town during her ‘Live Your Best Life’ tour. So how is this self-made entrepreneur generating buzz which is on par with arguably the biggest celebrity in the world?
Is it because of her New York Times bestselling book Girl, Wash Your Face? I’m sure that doesn’t hurt, but there’s something more to Mrs. Hollis that is refreshing to watch. There’s nothing about seeing her in ‘Made For More’ or the message she preaches that comes off as fake. What you see is what you get. It’s jarring to think about how vulnerable it must be for her to be on so many different mediums. When she’s not speaking to large crowds, doing podcasts, or writing books, the Hollis family actually does a morning show bright early from their house (using both Instagram and Facebook Live). So why does she constantly put herself out in front of the world? It comes down to something she touches on in the documentary: leveling the playing field. No one is better than anyone else. We all have our ups and downs. It’s a powerful message for any gender (not just women).
There’s a genuine passion that comes across in the documentary about wanting to empower women (or men) to take charge and not give up on their dreams. Instead of leaving her fans with glittering generalities, Rachel (and Dave Hollis to a certain extent) give their followers tangible steps on how to start on the path towards success. What I did find surprising was how they included an extra 30 minutes at the end of documentary for extra “life” coaching. I guess what’s another 30 minutes of being on screen when your whole life has been on display for an hour and a half.
Overall, I may not have understood the connection Rachel had with her followers before seeing this film but Made For More changed that. While some brands might have a slogan to help market a product, what Rachel has isn’t a slogan but more of an ideology she deeply believes. If she can achieve her dreams with hard work and using every resource available to her, then in her mind anyone can. When you left the screening, a feeling of hope filled the air. Maybe anything is possible. Shoot, Rachel even made a fan out of this highly cynical film critic.